Come Back Stronger Than A 90s Trend

From fashion to musical inspiration and everything in between, it's safe to say the 90s are having a moment. Do you know what was peak 90's culture? Yes, you guessed it: NASCAR. Let's talk about how the revival of NASCAR could be the biggest '90s trend to reemerge on the scene.

90s Are Americana, and Americana is the 90s!

First things first: what is Americana style? Broadly speaking, Americana is an umbrella term that covers music, food, interior design, architecture, fashion, and culture at large. From a revenue and pop culture reference point, history shows that Americana peaked in the '90s more than any other decade, which is why the two are almost interchangeable. Interestingly enough, the style often centers on the Traditional American West—think cowboys and cacti—as well as mid-century and modern small-town vibes—think apple pies and baseball. This blend of old Americana style and modern interpretations creates a timeless yet dynamic aesthetic.

It’s no surprise that the Americana style reappears in popular culture time and time again; it’s deeply ingrained in global consciousness. As quoted in a 2018 article, “No matter where we come from, we’re all a bit American. Coca-Cola, Nike, Disney, and NASCAR. From blue denim, cowboys and roadside motels: these references are ingrained in how people think, feel and consume worldwide.” These instantly recognizable symbols make Americana style ideal for fashion brands to reuse and contextualize, blending vintage Americana style with contemporary flair.

You know who leaned into Americana? NASCAR. Do you know which decade was most prevalent? You guessed it. The 90s! The Dale Earnhardt Sr. legendary 3 car graphic t-shirt series were iconic and worn by men, women, and children alike. NASCAR fashion spearheaded the graphic t-shirt craze, particularly in the beer industry. The runways of the most recent NYFW were abundant with throwback racing jackets and nods to NASCAR, which is why if history repeats itself, like trends always do - the revival of NASCAR is now. By capitalizing on the nostalgic nature of the sport, the lifestyle, and the trend, we can see that NASCAR is at its peak.

Every true ’90s kid is embracing the resurgence of the trends. Most elder Millennials are the peak audience for who can create the next generation of NASCAR family fans. There’s nothing more Americana than a large-scale, outdoor event that you can enjoy with a good group of people, for an affordable price, that fuels your excitement and competition. Grab your graphic tees, trucker hats, and neon koozies, and head to the track for a fun-filled weekend. As Taylor Swift so eloquently said, Come back stronger than a 90s trend. NASCAR, you ready?